"Ubitech" replaces the previous brand name of "Ubitech Systems" to help build brand recognition and affirm that the value of Ubitech’s brand is Ubitech itself. The Ubitech logo, made up of the Ubitech word mark and emblem, forms the main element of the new corporate design. The all-lowercase letters in the word mark communicates Ubitech’s personal approach to business, while the roundness of the typeface suggests experience and technical savvy. The emblem and the color scheme are themselves a tribute to Ubitech’s past experience and successes. By reintroducing the emblem of a bird flying free above the word mark, Ubitech reinforces the concept of "Ubiquity" from which it derived its name twenty years ago. By maintaining Ubitech’s historical green color scheme, it continues to differentiate itself from its competitors in an industry dominated by the imagery of blue sky.
"Ubitech has all the qualities of a strong, international brand, as witnessed by our excellent business results, our international network of representatives, our corporate culture, and the quality of our products." explains Ramesh Misra, Ubitech President, "Our hard work of the past twenty-years has taken us this far, our new image is intended to take us to another level."
The rollout of Ubitech’s new image is already in full swing with the release of the new corporate website and corresponding marketing collateral. Ubitech is now ready to embark on a long anticipated international campaign designed to illustrate the new image and raise its profile within the aeronautical industry. Ubitech’s new image is the right packaging to take its brand to the world.
